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About Us

Established in 1958, V.V. & Sons is one of the oldest distribution houses in the UAE which has transformed into an industry pioneer for FMCG distribution with strong trade channel operations. Today our company is a leading distributor of renowned consumer brands with a presence across various distribution networks. As part of a bigger business house, Bhatia Brothers Group, V.V. & Sons is supported by a strong regional presence and immense resource capabilities at its reach.

Alongside FMCG products, V.V. & Sons started its path in the Professional Audio, Visual and Lighting industry segment in 1993 to cater the growth across the Middle East. This is now a division that has grown into a business housing more than 20 internationally renowned brands in the industry of sound and lighting with 5,000 facility for storage, servicing and display units. 

V.V. & Sons presently maintains a staff strength of more than 150 employees who specialize in bringing their customers the benefit of a committed, trained and professional sales force, quality products and excellent after sales service. We continue to grow, widening our already impressive portfolio with brands and services, both under FMCG as well as the professional audio-visual market.


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Warehousing facilities








Our mission is to create long-term value for our clients through a passionate commitment to excellence and a disciplined management process, which together drive a sustained competitive advantage in today’s dynamic market situation. We achieve success by providing apt and superior quality product solutions.

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Our values are deeply rooted within the company and reflect our internally disciplined character. V.V & Sons is invested in being a well-managed, result-oriented organization whose people have a passion for progress and a commitment to excellence. We constantly strive to be better partners with our customers and to be more connected, more forward-looking and more customer- focused.

Our Creative Founder.

Progressively maintain extensive infomediaries via extensible niches. Dramatically disseminate standardized metrics after resource-leveling processes. Objectively pursue diverse catalysts for change for interoperable meta-services.

Founder and owner

Peter Trebuchet


Parts production

Quickly coordinate e-business applications through revolutionary catalysts for change. Seamlessly underwhelm optimal testing procedure processes.


Precision & quality

Dramatically disseminate standardized metrics after resource-leveling processes. Objectively pursue diverse catalysts for change for interoperable meta-services.


Auto & aero manufacture

Dramatically engage high-payoff infomediaries rather than client-centric imperatives. Efficiently initiate world-class applications after centric infomediaries.


Quality replacement parts

Phosfluorescently expedites impactful supply chains via focused results. Holistically generate open-source applications through bleeding-edge sources.

Services We Provide

Intrinsically incubate intuitive opportunities and real-time potentialities. Appropriately communicate one-to-one technology after plug-and-play networks.

Quality Statement

At our company, we are committed to delivering the highest quality products and solutions to our customers. We believe that quality is essential to building trust with our customers and creating long-lasting relationships. We ensure that all of our products and services are of the highest quality by following strict quality control procedures, utilizing the latest technology, and employing highly skilled technicians. We continually invest in our employees' training and development to ensure that they have the technical expertise and knowledge necessary to deliver exceptional service and support to our customers.

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